Apple Breakfast
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Apple Breakfast
Is the iPhone Fold DOA a year before it even arrives?
Apple doesn’t seem to understand what phone buyers actually want—or what they're willing to pay.
Apple Breakfast
The myth of the Apple Tax is officially dead
Apple doesn't do cheap, but it repeatedly delivers strong value on mid-market products.
Apple Breakfast
The iPhone is stuck in a very successful rut
Apple's Think Different strategy isn't working yet, but it shouldn't give up.
Apple Breakfast
At the best time, Apple is Thinking Different again
Cupertino employs real human artists instead of letting technology do the work.
Apple Breakfast
RIP Liquid Glass: September 15-November 3, 2025
You died doing what you loved: Disrupting the user experience.
Apple Breakfast
The M5 is nice but I'm more interested in what's next
While Apple's workmanlike mid-October launches fail to thrill, there's plenty more to come.
Apple Breakfast
The Apple Watch upgrade cycle is more trick than treat
The continuing success of the Apple Watch shows how good Apple is at selling tiny upgrades.
Apple Breakfast
I once wanted an Apple smart ring. I wouldn't buy one now
Why launch a new format when the Apple Watch SE is doing such a good job already?
Apple Breakfast
The iPhone 17 reminds me why 'boring' tech is best
Let rich early adopters take the risks. I'll take a standard vanilla phone, please.
Apple Breakfast
With iPhone Air, Apple is focused on tomorrow rather than today
Tech products need to be useful right now, rather than promising excitement in the future.
Apple Breakfast
Apple's cheapest devices are the best ones to get
Forget the iPhone Air and Apple Watch Series 11. Apple's value products are where it's at.
Apple Breakfast
Here's a challenge, Apple. Announce something affordable
Forget the iPhone 17 Air. I just want Apple to release something worthwhile for the budget market.
Apple Breakfast
The new iPhone 17 is the least exciting part of the 'Awe Dropping' keynote
The AirPods and Apple Watch could easily upstage the iPhone 17 at its own event.
Apple Breakfast
It looks like it's game over for Apple TV+ sports. Good
All the news, rumors, and tips you missed last week.
Apple Breakfast
The Apple Watch sensor saga is over. Did everyone lose?
Apple, Masimo, and most importantly users all suffered from this bizarre legal wrangle. How did it get this far?
Apple Breakfast
It's crazy that we're already bored of the iPhone 17 Air
Apple is about to take a huge risk, and all we can talk about is next year's iPhone.
Apple Breakfast
Apple is more powerful than most countries. Is that a good thing? (It's not)
I'll take a democratically elected government over a company motivated by profit.
Apple Breakfast