A slew of new iPhones arrived in September 2025, and if you’re scouting out ways to buy the iPhone 17, iPhone Air, or either of the iPhone 17 Pro models, we have your back. Whether it’s directly from Apple, from your go-to retailer, or your carrier, there are loads of options to get yourself a new phone.
You don’t have to buy the iPhone 17, 17 Pro, or Pro Max, or the iPhone Air, directly from Apple, all the major carriers will offer you one on contract. One of the benefits of not buying from Apple is that you can take advantage of special promotions and deals offered by popular retailers and carriers. And, if you are shopping from the U.K., resellers, including Amazon, will sell you an unlocked iPhone at a good discount.
If you aren’t sure which new iPhone to buy, we compare every iPhone in a separate article. You can also find deals on other iPhones here: Best iPhone Deals.
Get your iPhone 17, iPhone Air, 17 Pro or 17 Pro Max from a carrier
One of the easiest ways to get the new iPhone is directly from your carrier.
- AT&T: You can get up to $830 off the iPhone 17 when you trade in an eligible iPhone. The savings transform into monthly credits on your bill for the next 36 months.
- T-Mobile: The carrier offers the iPhone 17 for free when you switch to T-Mobile and add a line on the Experience plans. The money transforms into bill credits spread over the next 24 months. T-Mobile is offering $1,000 off an iPhone Air.
- Verizon: Save up to $830 with a trade-in and a new line. This offer is only available online.
- U.S. Cellular: You can get $999 off an iPhone Air at U.S. Cellular.
- Xfinity Mobile: If you trade in a qualifying phone you can get up to $830 off a new iPhone 17 series model.
- Boost Mobile: You can get $850 off the price of the iPhone 17 with Boost’s $65 per month plan.
In the U.K. you can find deals at the following:
Best iPhone 17 deals
The iPhone 17 is available in a bunch of gorgeous colors, has a larger display, and features a new A19 chip. It has a ton of upgrades over the iPhone 16, including a 48MP ultra-wide camera, an 18MP Center Stage selfie cam, ProMotion display with always-on, longer battery life, and twice the starting storage at 256GB.
In the U.S. an unlocked iPhone 17 has a starting price of $829 at Apple, but you can get up to $700 off with a trade-in (though most people will get around $400). You will also get an extra $30 discount if you activate the phone with one of the available carriers — AT&T, Boost Mobile, T-Mobile, or Verizon. All in all, you’ll save hundreds on the price as long as you have a new-ish phone to trade in.
You can also get your phone from one of the big retailers, though they might not have all of the same color and capacity options as the Apple Store:
- Walmart: Prices start at $849 with AT&T, T-Mobile, or Verizon activation.
- Best Buy: Prices start at $830 with AT&T or Verizon activation. Up to $375 in trade-in.
In the U.K. you can pick up an unlocked iPhone 17 from Apple or third-party resellers for £799 or less.
- Amazon: U.K. readers will find it on Amazon from £799. Eventually we will see that price drop.
Get the iPhone 17 from a retailer
iPhone 17, 256GB, from $799/£799
iPhone 17, 512GB, from $999/£999
Best iPhone Air deals
The iPhone Air, while technically not part of the iPhone 17 family, is Apple’s thinnest phone ever. With a 6.5-inch display and just 5.6mm thick, this iPhone Air is a technical marvel, with an A19 Pro processor, 18MP Center Stage selfie camera, and 48MP Fusion camera that can capture 4K video at 60fps. There are some sacrifices, such as less battery life and a single camera, but if you want the latest “wow” phone, this is the one to get
Prices for the iPhone Air start at $999 for the 256GB version, and it goes as high as $1,399 for the 1TB model. Apple offers up to $700 off with a trade-in, and you can activate your phone straight away with AT&T, Boost Mobile, T-Mobile, or Verizon, although there’s no activation discount at all. There’s no extra discount if you activate your phone with one of the available carriers (AT&T, Boost Mobile, T-Mobile, or Verizon) straight away, so it doesn’t matter if you choose to connect to one at a later time. All this could bring the price of the iPhone Air down to $299.
The following retailers list the iPhone Air.
- Walmart – price starts at $1,049 with AT&T, T-Mobile, or Verizon activation.
- Best Buy – price starts at $999.99 with AT&T or Verizon activation. Best Buy also offers up to $375 in trade-in.
In the U.K. you can pick up an unlocked iPhone Air from Apple or third-party resellers for £999 or less.
- Amazon: U.K. readers will find the iPhone Air on Amazon from £899. That’s £100 off for Black Friday.
Get the iPhone Air from a retailer
iPhone Air, 256GB, from $999/£999
iPhone Air, 512GB, from $999/£999
Best iPhone 17 Pro & Pro Max deals
The iPhone 17 Pro and Pro Max have a new aluminum-and-glass design and deliver a “dramatic leap in performance” with the A19 Pro chip and vapor-cooled thermal management. They’ve also got three 48MP rear cameras, including an 8X optical-quality telephoto lens. For real iPhone pros, this is the best phone yet.
The iPhone 17 Pro and Pro Max are a bit pricier, starting at $1,099 and going up to $1,999 for the decked-out 2TB version of the Pro Max. Apple offers up to $700 off with a trade-in. There’s no extra discount if you activate your phone with one of the available carriers (AT&T, Boost Mobile, T-Mobile, or Verizon) straight away, so it doesn’t matter if you choose to connect to one at a later time. All in all, you could get the phone for as low as $399.
A few big retailers already have the iPhone 17 Pro and Pro Max listed:.
- Walmart: Price starts at $1,149 with AT&T, T-Mobile, or Verizon activation.
- Best Buy: Price starts at $1,099.99 with AT&T or Verizon activation. Up to $375 in trade-in.
In the U.K.:
- Amazon: Price starts at £1,099.
Get the iPhone 17 Pro and Pro Max from a retailer
iPhone 17 Pro, 256GB, from $1,099/£1,099
iPhone 17 Pro, 512GB, from $1,299/£1,299
iPhone 17 Pro Max, 256GB, from $1,199/£1,199
iPhone 17 Pro Max, 512GB, from $1,499/£1,499
