Black Friday has arrived, and if you’re looking for new Apple gear, it can be overwhelming out there. Even without needing to fight the doorbuster crowds, sorting through all the noise to find the best deals can be tricky, especially when prices are constantly changing. That’s where I come in—stay tuned to Macworld’s Black Friday live blog all day long as I hunt down the deals that are worth your time.
If you need something right away, check out our roundup of every Black Friday Apple deal we’ve found and find links to other individual deal trackers below. But I’ll be using this blog to post the best of the best—MacBooks, iPads, AirPods, and anything else I think Apple users will love. So keep us upon in your tabs and check back all throughout the day!
Best Apple Deals Available Now!
Black Friday is here, and there are lots of deals to choose from. Check out our full blog below, but these are the top picks right now:
Today’s best Apple deals
- $250 off the MacBook Air at Amazon
- $250 off the 14-inch M5 MacBook Pro at Amazon
- $150 off 13-inch M3 iPad Air (128GB) at Amazon
- $50 off the Apple Watch SE 3 at Amazon
$110 off AirPods Pro 2 at Walmart- $79 off AirPods 4 with ANC at Amazon
Updated November 28: We have reviewed the best prices and found some of the best price drops we’ve seen, all of which are included below. We will be regularly monitoring the best prices and will update this article throughout the day.
Black Friday 2025 Live Deal Tracker
That's a wrap!
Thanks for following along with our live blog. Hope you had a great Thanksgiving, picked up some great geals, and have a wonderful holiday season. See everyone for the podcast next week!
One of our favorite iPhone stands is 60% off
Need a good iPhone stand? You can’t go wrong with Twelve South, especially if you don’t mind spending a premium on good design. But today’s Black Friday deal lands you a gorgeous multi-function charging stand for 60 percent off its usual $150 MSRP. We could say enough nice things about the HiRise 3 Deluxe charging stand in our 4.5-star review, and that was at full price. At $60? Just go get one.
Twelve South
The best mini PC deal is actually a Mac
I don’t know if there will be an M5 Mac mini next year. Probably not based on Apple’s fickle schedule. But either way, the M4 Mac mini is the best mini PC you can buy, especially when it’s on sale for just $479, an impressive $120 off its MSRP. There isn’t much you won’t like—it’s super small, loaded with ports, incredibly fast, and did I mention it’s small? And now the mini has an even mini-er price to match its mini footprint.
Take home Wall-E and Eve
A quick break from the Apple gear. I just bought this adorable Lego set of Wall-E, Eve, and Mo for $56, a savings of $13, and the best price I’ve seen since the set launched in September. For what looks like a fairly intricate set with more than 800 pieces, this price is a steal.
Lego
Take half-off Apple's official iPhone 17 cases
Apple’s silicon iPhone cases are quietly among the best you can buy, but the $49 price tag is a little steep. But at half off, they’re a practical steal. A bunch of colors are available, so go check out the inventory. My favorite is neon yellow (which should have been named Cosmic Yellow).
These Beats headphones are better than AirPods Magic and $250 less
In our AirPods deal roundup, we noted that AirPods Max are down to $400, a solid savings of $150 off the $549 MSRP. I still don’t recommend buying them, though. If you want a pair of over-ear noise-cancelling headphones, get these Beats Studio Pro headphones instead. For $150, you’ll get a lot of what you get with AirPods Max with a lighter design and longer battery life. There’s really no comparison.
Foundry
Keychron Q1 HE Wireless Custom Mechanical Keyboard for $60 off
We just posted a 4-star review of this keyboard, and now it’s at an all-time low price of $191. A few highlights: It’s got super-quiet keys, a gorgeous design, and will look fantastic paired with a new Mac mini, which just so happens to be on sale too.
$49 Apple Pencil USB-C (for real this time)
OK, that Amazon Apple Pencil USB-C deal below is back at $69, but Walmart has it for $49. For real, i promise.
Apple's adorable holiday ad
OK let’s take a break from the deals to watch Apple’s charming holiday ad with a group of singing woodland critters.
Knock up to $70 off the iPad Pro Magic Keyboard
I love the iPad Pro’s Magic Keyboard, but don’t love its price tag. And it rarely goes on sale for more than a few bucks. So if you want one (and you should) for your M4 or M5 iPad, run to take advantage of this deal: Amazon is selling the 11-inch model for $249 ($50 off) and the 13-inch model for $279 ($70 off). That’s the best deal I’ve seen in a really long time.
Get the best Apple Watch for under $200
You might be tempted by the Apple Watch Series 11 or Ultra 3, but the smartest smartwatch Apple sells is actually the Apple Watch SE 3. You’ll miss out on a few sensors and features that the higher-end watches have, but you’ll get the stuff that matters: an always-on display, an S10 chip, excellent battery life, sleep tracking, a temperature sensor, and of course, an optical heart-rate sensor. It’s the perfect watch for just about everyone and Amazon has it for $199, a cool savings of $50 off its MSRP. If you don’t have an Apple Watch or have an older model, I recommend grabbing one.
David Price / Foundry
I still can't believe AirPods 4 with ANC are under $100
Apple’s ANC earbuds are a good value at their MSRP of $179. They were a great deal at $119 during Amazon’s October Prime Day sale. But I’m simply blown away by Amazon’s Black Friday price of just under $100. That’s not just a good deal for an Apple product—it’s probably the best pair of earbuds you can get for this price. So if you need a pair, go grab one.
AirTags are under $16 for the first time ever
A four-pack of AirTags has been on sale at Amazon for $65 for a couple of weeks (which is a great price), but they’ve knocked a couple of bucks off today, bringing the total to $63. That’s not a huge savings, but it’s notable because it means this is the first time you can get an AirTag for less than $16—$15.75 to be exact. AirTags are Apple’s most underrated product and I would recommend the bundle at its $99 regular price, but for this price, you might want to get two sets.
Apple Pencil USB-C is $49… maybe
I’ve been chasing this deal since Wednesday, and it keeps coming and going. But if you catch it at the right time, the Apple Pencil USB-C, which is usually $79, is down to $49. It’s missing some of the bells and whistles that you’ll get with the Apple Pencil Pro—most notably, pressure sensitivity and haptic feedback—but it’s still a great iPad companion.
The cheapest iPad is crazy cheap now
Listen, I love the iPad Pro and the Air, but pound for pound, the humble A16 iPad is just as good. This Black Friday deal knocks $75 off the price and brings it down to an all-time low. OLED, Face ID, and the M5 are great and all, but for $274, you’ll be able to do all the same stuff for a quarter of the price. Go forget FOMO and grab one, and you won’t regret it.
Walmart's crazy AirPods Pro 2 deal is still available
Earlier this week, Walmart slashed the price of the AirPods Pro 2 to an unheard-of $139, a savings of $110 off the original $249 MSRP. Yes, they’re the older generation. But they’re also really freaking good and have a lot of what you’re getting in the AirPods Pro 3, from the H2 chip to noise cancellation, hearing protection, and live translation. You won’t get a heart-rate sensor, but if you already have an Apple Watch, there’s no need for it anyway. So save over $100 and grab this deal from Walmart before it’s gone forever.
Mahmoud Itani / Foundry
A MacBook for $549?!
Yes, you can get a brand-new M1 MacBook Air for $549 at Walmart. My colleague Roman Loyola wrote an article examining whether it’s actually a good deal, but it boils down to this: Do you want to do iPad things but prefer the form factor of a MacBook? Then go grab one because you’ll never get a new Mac for less.
Get free money when you buy an Apple gift card
Even if you’re not looking for a new Mac or pair of AirPods, you can always use some extra cash. Amazon is giving away $15 in promotional credit when you buy a $100 Apple gift card. Since you’re going to be spending money on Apple anyway, you might as well get something back. To get the savings, enter the code “APPLEBF” in the “Gift Cards & Promotional Codes” box when you check out. Just note, you’ll need to use the credit at Amazon before January 31, 2026.
The new M5 MacBook Pro is just $1,349
There’s just one Mac that has an M5 chip, and it only arrived in October, so I didn’t expect to see any real significant savings on it. I was wrong: Amazon is knocking $250 off all configurations, so you can get it as low as $1,349, the cheapest we’ve ever seen the entry-level Pro. The M5 chip impressed us when we tested it, and I wouldn’t hesitate to buy one over an Air.
Apple Store Shopping Event going on now
Don’t sleep on Apple’s 4-day shopping event that runs from today through Cyber Monday. You’ll pay full price for whatever you buy, but you’ll walk away with a gift card that can be used on anything, including subscriptions and in-app purchases. And there are some things that you won’t find on sale anywhere else, including Apple TV 4K and an unlocked iPhone 16. Go check it out now!
Screenshot
Apple
AirPods 4 for $69?!
First up is the craziest deal I’ve seen for AirPods. It’s been going on all week, but I still do a double-take each time I see it. Apple’s entry-level AirPods, which are a fantastic set of earbuds at their Prime Day price of $90, and I’d even recommend them at around $100, are down to $69—cheaper than a USB-C Apple Pencil. $69?! That’s a no-brainer for you or someone you really love. Grab a pair right now at Amazon.
Welcome to Macworld's Black Friday Live Blog!
You’ve come to the right place to find all the best Apple deals online. The Macworld team will be spotlighting all the best deals you can buy, the ones you missed, and anything else we see that we love. So stay tuned and keep coming back all day long!
Black Friday 2025: Best deals for Apple products
Check out these roundups for the best Apple deals:
Author: Michael Simon, Executive Editor, Macworld
Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in Connecticut with his wife, son, and far too many gadgets.