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    QuickTime turns 34! Yes, Apple's big bet on 'multimedia' still matters
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    QuickTime turns 34! Yes, Apple's big bet on 'multimedia' still matters

    QuickTime emerged during one of Apple's wildest decades, and it's still the backbone of video on our devices—even Vision Pro.
    By Jason Snell 2 days ago
    How Apple's M1 chip gave the Mac a second life
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    How Apple's M1 chip gave the Mac a second life

    Five years ago, Apple Silicon gave Apple's longest standing platform new life. Now it looks like the sky's the limit.
    By Jason Snell 3 weeks ago
    After a decade, has the iPad Pro fulfilled its destiny?
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    After a decade, has the iPad Pro fulfilled its destiny?

    Today, the M5 iPad Pro and iPadOS 26 have settled a lot of old scores. But it's been a long, strange journey from "Hey Siri" day in San Francisco to now.
    By Jason Snell 1 month ago
    Siri changed the world 14 years ago. Can it do it again?
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    Siri changed the world 14 years ago. Can it do it again?

    The company has been struggling to make Siri better for more than a decade now, but now the pressure's on.
    By Jason Snell 2 months ago
    Pro today, Air tomorrow: Apple's iPhone lineup is designed to create waves
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    Pro today, Air tomorrow: Apple's iPhone lineup is designed to create waves

    The first round of iPhone sales won't be the same as the second—and that's how Apple wants it.
    By Jason Snell 2 months ago
    There's a lot of new Apple stuff. Here's what's actually worth buying
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    There's a lot of new Apple stuff. Here's what's actually worth buying

    Some products really jump out at me as more impressive and intriguing than others.
    By Jason Snell 3 months ago
    Apple's Tim Cook era: 14 years of prolific products, profits, and politics
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    Apple's Tim Cook era: 14 years of prolific products, profits, and politics

    It's been a ride. And while it's not over yet, now seems as good a time as any to look back at what Cook has done and consider where he and Apple may be going in the future.
    By Jason Snell 3 months ago
    A new Apple Watch is coming. It's time to break the mold
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    A new Apple Watch is coming. It's time to break the mold

    Does Apple's pattern with the iPhone, iPad, and other products tell us something about the future of the Apple Watch?
    By Jason Snell 4 months ago
    macOS Tahoe finally puts the Spotlight where it belongs
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    macOS Tahoe finally puts the Spotlight where it belongs

    20 years later, Spotlight returns to the spotlight on the Mac
    By Jason Snell 5 months ago
    Goodbye, Intel: The chips keep changing but the Mac remains the Mac
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    Goodbye, Intel: The chips keep changing but the Mac remains the Mac

    Apple's preparing to close the books on the third chip transition in Mac history.
    By Jason Snell 5 months ago
    Why WWDC is better than New Year's Day
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    Why WWDC is better than New Year's Day

    Get the champagne and fireworks ready, because next Monday, the great cycle of Apple begins again.
    By Jason Snell 6 months ago
    The weird, wild story of the Mac clone era
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    The weird, wild story of the Mac clone era

    Three decades later, the legacy of Apple's weird decision is still with us.
    By Jason Snell 6 months ago
     Nearly 30 years later, Apple owes everything to the iMac
    More Color

    Nearly 30 years later, Apple owes everything to the iMac

    The iMac turns 27 and its influence is still felt throughout Apple.
    By Jason Snell 7 months ago
    Everything Apple needs to fix at WWDC starts with Settings
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    Everything Apple needs to fix at WWDC starts with Settings

    Apple's new OS designs are more critical—and necessary—than ever.
    By Jason Snell 7 months ago
    How Apple can handle tariffs without raising prices (much)
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    How Apple can handle tariffs without raising prices (much)

    Here's a look at what the company might do to mitigate the tariff issue as much as possible.
    By Jason Snell 8 months ago
    Will Apple repent its mistakes at WWDC 2025?
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    Will Apple repent its mistakes at WWDC 2025?

    The last year has flipped the table on Apple's usually conservative and careful platform-building plans.
    By Jason Snell 8 months ago
    Inside Apple's hybrid M3 Ultra chip powerful enough to take on Nvidia
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    Inside Apple's hybrid M3 Ultra chip powerful enough to take on Nvidia

    Apple's newest powerhouse processor is a cross between an M3 and an M4—and is made for the most demanding users.
    By Jason Snell 9 months ago
    Apple is finally ready to conquer Qualcomm in the 5G game
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    Apple is finally ready to conquer Qualcomm in the 5G game

    With the C1 modem, Apple is confident it can finally beat Qualcomm at its own game.
    By Jason Snell 9 months ago
    Apple Intelligence's biggest problem isn't the Intelligence–it's Apple
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    Apple Intelligence's biggest problem isn't the Intelligence–it's Apple

    The key to AI success is to make the features a pleasure to use. That's not happening right now.
    By Jason Snell 10 months ago
    Apple's push into the smart home is a decade late but right on time
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    Apple's push into the smart home is a decade late but right on time

    If Apple does it right, the company's absence in the market won't matter.
    By Jason Snell 10 months ago
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