Perhaps you noticed that over the past several months, Apple has been placing ads throughout its iPhone apps and alerts. It’s most prominent when you visit the App Store, but another place ads have recently appeared is in the Wallet app. The most prominent Wallet ad I can remember was for Apple’s F1 movie this past summer, but other ads have appeared more recently. Generally, I get disgusted by the idea of an ad appearing in my Wallet and close them immediately.
Apple foisting ads on us is a bad look, but the company just did something to sort of remedy the situation. In iOS 26, you now have the option to deactivate ads from appearing in Apple Wallet. Here’s how:
- Open Apple Wallet and tap the ellipsis icon (…) at the upper right corner.
- In the pop-up menu, tap Notifications.
- In the list of settings, look for Offers & Promotions and tap the switch to the off position. There are other notifications here you might want to deactivate, as well.
Foundry
Check out our iOS 26 superguide for more information about Apple’s iPhone operating system.
Author: Roman Loyola, Senior Editor, Macworld
Roman is a Macworld Senior Editor with over 30 years of experience covering the tech industry, focusing on the Mac and other products in the Apple ecosystem. He is also the host of the Macworld Podcast. His career started at MacUser, where he received Apple certification as a repair technician (when Apple did that kind of thing). He's also worked for MacAddict, MacLife, and TechTV.