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Best Apple deals: Huge savings on Macs, AirPods, iPhones, and more!

Apple doesn't have sales, but that doesn't mean you can't find great deals on Apple products. We round up the best deals on every Apple device so you can take advantage of the best discounts and savings.
Michael Simon
By Michael Simon
Executive Editor, Macworld OCT 31, 2025 8:41 pm PDT
black friday apple deals
Image: Rob Schultz/IDG

Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to AirPods, and more.

Apple rarely discounts its own products–even during its annual Black Friday shopping event, which runs from Black Friday to Cyber Monday it elects to give out gift cards rather than actual price reductions. However third-party retailers such as Amazon and Best Buy run sales all year long. So if you want a new Apple device right now, there are plenty of discounts worth grabbing. In this article, you’ll find the top discounts we’ve seen. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.

Apple does offer year-round discounts to students, including a Back To School event where further-education students can get free AirPods or an Apple Pencil when purchasing certain Apple products from Apple. The Back to school deal ended in the U.S. on September 30 but is running in the U.K until October 21. There’s also the Apple Refurbished Store where you can sometimes grab a bargain.

Plus, if you are looking for money off an Apple product don’t forget that at the end of the month it’s Black Friday. We’ll be tracking the best Apple deals here
Best Black Friday 2025 Apple deals.

Use the table of contents above to jump to the best deals right now for the Apple product you want to buy.

Best AirPods deals

AirPods Pro 2
You can get AirPods for less than Apple’s price.

Foundry

Apple’s AirPods Pro just got an upgrade to the 3rd-gen model, so don’t expect big discounts there. The AirPods 4 are now a year old, though, so deals are more likely.

U.S.

U.K.

Best iPhone deals

iPhone 14 Home Screen
You can save money on an iPhone if you know where to shop.

Dominik Tomaszewski / Foundry

In the U.S. iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins. We recommend checking Verizon, AT&T, and T-Mobile’s sites if you’re looking to change carriers or add a new line. Apple also offers trade-ins and carrier deals through its website. We also recommend that you look at our round-up of where to get the best iPhone 17 deals, which includes the best contract deals.

In the U.K., we frequently see Apple-certified resellers discount unlocked iPhones. Look for money off at Amazon, Currys, and Very. With the arrival of the iPhone 17, Apple has discontinued the iPhone 16 Pro and Pro Max models and the 512GB models of the 16 and 16 Plus, so this could be the best opportunity to pick up a deal on one of these models while stock is still available. Apple has also dropped the price of the iPhone 16 models still on sale, so do check the full price that is quoted by the seller is accurate.

In the U.S. Apple is offering the following:

You can save around £50 per iPhone in the U.K. right now:

Best iPad deals

iPad Pro 2021
Get more for your money with an on-sale iPad.

Dominik Tomaszewski/IDG

You can save a decent amount on most iPads, from time to time we see really good discounts, especially on the larger capacity models. There are rumors that the iPad Pro will be updated with M5 chips in the fall of 2025, so you may prefer to wait for that.

U.S.

U.K.

See our dedicated round-up of the best iPad deals.

Best Apple Watch deals

Apple Watch Series 7
Don’t pay full price for an Apple Watch.

Jason Cross/IDG

Apple has overhauled its Apple Watch lineup with the Series 11, SE 3, and Ultra 3 and amazingly we are already seeing discounts in the U.S. With the new models now on sale you can also expect to see discounts on previous-generation models – the older Series 10 and Ultra 2 are still excellent options for the right price.

U.S.

U.K.

In the U.K., Apple Watch Series 11 and Ultra 3 prices have been cut by £30 and £50, respectively, compared to their predecessors. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

See our dedicated round-up of the best Apple Watch deals

Best MacBook deals

MacBook Pro vs MacBook Air compared

Save money on a MacBook Pro or MacBook Air.


Foundry

Apple released new 14-inch and 16-inch MacBook Pro models with M4/M4 Pro/M4 Max processors in October 2024 and may be updated with M5 chips in October 2025 – read about the new MacBook Pro. The MacBook Air was updated to the M4 chip in March 2025 so we aren’t expecting the M5 MacBook Air update until the spring of 2026.

U.S.

U.K.

See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.

Best Mac desktop deals

iMac

Grab a deal on an iMac

.

IDG

Apple released the M4 iMac and M4/M4 Pro Mac mini in October 2024. All models now start at 16GB RAM, and the Mac mini has a completely new design with a smaller case and front-facing ports. A new Mac mini and iMac probably won’t arrive until 2026, so we recommend taking advantage of any deals right now.

U.S.

U.K.

For more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.

, Executive Editor, Macworld

Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in Connecticut with his wife, son, and far too many gadgets.

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