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The best Apple deals: Huge savings on Macs, AirPods, iPhones, and more!

Apple doesn't have sales, but that doesn't mean you can't find great deals on Apple products. We round up the best deals on every Apple device so you can take advantage of the best discounts and savings.
Michael Simon
By Michael Simon
Executive Editor, Macworld JUN 30, 2025 10:44 pm PDT
black friday apple deals
Image: Rob Schultz/IDG

Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.

Apple rarely discounts its own products–even during its annual Black Friday shopping event, which runs from Black Friday to Cyber Monday it elects to give out gift cards rather than actual price reductions. However third-party retailers such as Amazon and Best Buy run sales all year long. So if you want a new Apple device right now, there are plenty of discounts worth grabbing. In this article, you’ll find the top discounts we’ve seen. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.

Apple does offer year-round discounts to students, including a Back To School event where further-education students can get up to $150 in gift cards when purchasing certain Apple products (this giveaway will be running in the southern hemisphere between January to March). There’s also the Apple Refurbished Store where you can sometimes grab a bargain.

Use the table of contents to jump to the best deals right now for the Apple product you want—including the new iPhone 16, Apple Watch Series 10, AirPods 4, iPad mini, and all the M4 Macs, which were announced at the end of 2024 and the new MacBook Air, iPad Air and iPad launched in 2025.

Best AirPods deals

AirPods Pro 2

Foundry

New AirPods were announced by Apple in September 2024. We saw some deals on the AirPods 4 over Black Friday, and, at least in the U.S., those discounts appear to be continuing for now.

Following the launch of new AirPods, the AirPods 2nd-gen and AirPods 3rd-gen were discontinued. You may therefore see deals on those older products until stock runs out, however, we recommend that instead of buying discounted AirPods 3, consider the even cheaper AirPods 4 without ANC, which starts at $129/£129.

Apple also introduced a USB-C equipped AirPods Max in new colors and discontinued the older Lightning-equipped models. If you see the Lightning model at a good discount it’s worth buying.

Amazon is running its Prime Day Sale from 8 July, so we expect to see some deals.

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U.K.

Best iPhone and accessory deals

iPhone 14 Home Screen

Dominik Tomaszewski / Foundry

In the U.S. specific iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins. We recommend checking Verizon, AT&T, and T-Mobile’s sites if you’re looking to change carriers or add a new line. Apple also offers trade-ins and carrier deals through its website. We also recommend that you look at our round-up of iPhone 14 deals as well as iPhone 15 deals for U.S. readers, and we also track where to get the best iPhone 16 deals in the U.S.

In the U.K., we frequently see Apple-certified resellers discount unlocked iPhones. Look for money off at Amazon, Currys, and Very. We are recording all the best prices of iPhone 15 in the U.K. separately and we are tracking the best deals for the iPhone 16, Plus, Pro, and Pro Max separately.

It is possible to find discounts on most iPhones in the UK, including older/discontinued handsets, including the following deals, but remember Apple has reduced pricing in the U.K. for the new range of handsets, so the discounts may not be as good as they look.

Also see our dedicated round-up of the best iPhone deals and:

Best iPad deals

iPad Pro 2021

Dominik Tomaszewski/IDG

You can save a decent amount on most iPads, from time to time we see really good discounts, especially on the larger capacity models.

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U.K.

See our dedicated round-up of the best iPad deals.

Best Apple Watch deals

Apple Watch Series 7

Jason Cross/IDG

The Apple Watch Series 10 arrived in September 2024. The arrival of the Series 10 marks the end of the Apple Watch Series 9, which Apple discontinued. The Apple Watch SE and Apple Watch Ultra 2 weren’t updated in 2024 and remain on sale.

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U.K.

See our dedicated round-up of the best Apple Watch deals

Best MacBook deals

13-inch Macbook Pro

IDG

Apple released new 14-inch and 16-inch MacBook Pro models with M4/M4 Pro/M4 Max processors in October 2024. The MacBook Air was updated to the M4 chip in March 2025.

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U.K.

See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.

Best Mac desktop deals

iMac

iMac

IDG

Apple released the M4 iMac and M4/M4 Pro Mac mini in October 2024. All models now start at 16GB RAM, and the Mac mini has a completely new design with a smaller case and front-facing ports. Also, note that if you are outside the U.S., prices on the new M4 Mac mini and M4 iMac are lower than they were, so the discounts may not be as good as they look when compared to the new models. Apple added an M4 Max Mac Studio and an M3 Ultra Mac Studio to the lineup in March 2025.

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U.K.

For more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.

, Executive Editor, Macworld

Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in Connecticut with his wife, son, and far too many gadgets.

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